Ultimate Sidekick
An award winning campaign which ran for across two years with multiple updates.
Industry: Logistics
Category: B2B
Years: 2022-2024
Overview
Ultimate Sidekick was a hugely successful campaign with a wide variety of creative input. My involvement was focused around the production, editing and management of artwork, rather than on the creative ideas.
The campaign was exciting from a design perspective, as it offered a lot of opportunities to push the boundary of what is typical B2B design and create something unique and eye-catching for a specific and tailored audience. The Sidekick look & feel was powerful and captivating, relying on the red and yellow of DHL’s brand to contrast the dark, gloomy backgrounds, creating a setting for Hollywood and Marvel style action.
The Ultimate Sidekick main promotional video packed a punch.
I was lead designer for the edit of the Ultimate Sidekick video. This challenged my abilities in video editing to the highest level, as technical CGI was not familiar to me, however the challenge and experience was enriching.
Fortunately, the quality of the footage for this edit was very high, the art direction for the shoot was carefully crafted. For the video itself, grading the footage was crucial to achieve the look. I used movie trailer style text effects, sound effects and intense audio to help bring together the cinematic end product.
The Christmas edition of Sidekick
After a year of exposure, the original video had a festive follow up. This time honing in on my experience and knowledge gained using effects to create an even more complex video that would play further on the Marvel aesthetic, que the Inter-Dimensional portal.
The DHL Chrismas edit can be watched here on my Vimeo portfolio.
Real Estate and eCommerce campaigns.
Throughout the longevity of the campaign, there was a need to create new sidekicks, new visuals and a new setting. I played a key role in producing these new assets, by arranging shoots with new models, producing and editing more videos and visualising ideas that the team had.
The new effects, which can be seen on the Christmas video above, were more eye-catching to the audience and more complex to produce, with careful editing and manipulation to maintain the original art direction, and, most importantly stick to DHL brand guidelines.
Real Estate and eCommerce campaigns.
Throughout the longevity of the campaign, there was a need to create new sidekicks, new visuals and a new setting. I played a key role in producing these new assets, by arranging shoots with new models, producing and editing more videos and visualising ideas that the team had.
The new effects, which can be seen on the Christmas video above, were more eye-catching to the audience and more complex to produce, with careful editing and manipulation to maintain the original art direction, and, most importantly stick to DHL brand guidelines.
