For many people in the nutraceutical industry, Vitafoods Europe is the main event in the calendar. It has a huge reputation to those who know about it. The brief was to create a new brand identity which could be used to promote the event but also give the venue itself a fresh new look. 

The people and personalities that attended the event are what makes it so special, and the creative approach was to hone in on this unique element and feature people at the core, new colours and graphic elements completed the visual identity.