Aptitude are a SaaS data management business with a complex offering. The brief for this particular project, was to effectively outline what the new product – Fynape, could offer to existing and new customers. 

The campaign aim was to get potential customers on to the landing page, this ran across social media, particularly LinkedIn, using static paid ads. On this landing page, a set of videos were created for each of the core pillars of the platform. The videos featured simple animated icons with a voiceover explaining the functionality. The smart, modern feel of the videos and art direction of the campaign made the complicated software more appealing, resulting in more successful leads.