Aptitude
Using motion graphics to explain technical product information.
Industry: Finance Software
Category: B2B
Year: 2024
Overview
Aptitude are a SaaS data management business with a complex offering. The brief for this particular project, was to effectively outline what the new product – Fynape, could offer to existing and new customers.
The campaign aim was to get potential customers on to the landing page, this ran across social media, particularly LinkedIn, using static paid ads. On this landing page, a set of videos were created for each of the core pillars of the platform. The videos featured simple animated icons with a voiceover explaining the functionality. The smart, modern feel of the videos and art direction of the campaign made the complicated software more appealing, resulting in more successful leads.
Consistency with usage across wider campaign assets.
The videos and animations created for Aptitude led to more work being needed as the campaign grew and became more successful. Other digital media such as social posts, infographics and banner ads were created.
Additionally to the digital side of things, there was a need to use the artwork in printed content, such as company brochures which alongside typical Aptitude branded content, combined their house style with the style for this campaign.
