Vitafoods Europe
Giving a new burst of energy into an event that is loved globally by its many visitors.
Industry: Healthcare
Category: B2C
Year: 2023
Overview
For many people in the nutraceutical industry, Vitafoods Europe is the main event in the calendar. It has a huge reputation to those who know about it. The brief was to create a new brand identity which could be used to promote the event and appeal to a wider audience outside of the typical crowd.
The people and personalities that attended the event are what makes it so special, and the creative approach was to hone in on this unique element, by using a playful and energetic visual identify combined with powerful people-led photography.
On-site photography to capture content for next years campaign artwork.
During the 2023 event, myself, the account manager and a photographer headed to the event in Geneva, to capture a whole new set of photos to be used in future brand visuals as well as campaign assets for 2024 and 2025.
My role as a director for the shoot involved finding those moments during the event days that highlighted the best aspects of the day, the people-led imagery that made it so unique and photos that gave the event energy, excitement and a real buzz.
